Facebook has discreetly removed the rule that limited text space on ad images to only 20 per cent. It means that the social networking giant will not penalise ads with more image text on them. Facebook had a ‘text overlay’ tool for advertisers to ensure that text did not take up more than 20 per cent of their ads.
Should Facebook ads have text?
Facebook says their users prefer ads with little to no text. Since Facebook controls ad reach and campaign cost on its platform. It’s wise to follow the new rule — which doesn’t offer as much flexibility as they’d have you believe.
How long should the text of a Facebook ad be?
The median length for ad post text is just 14 words long, again keeping it short and to the point. The link description is a little longer, at 18 words. We strongly suggest you keep your text tight and to the point.
Instagram and Facebook Ads With Text on Images Perform Better! Our hypothesis was correct in this experiment. On both Instagram and Facebook, our ads with text overlaid on the images had more clicks and lower CPC. … So, you should add text to your images ads on Facebook and Instagram.
Does 20 text rule apply on Instagram ads?
Keep Your Images Clean
If you’ve ever advertised on Facebook, then you know the 20% text rule. It basically means that they will reject your ad or significantly reduce the reach if you have text on more than 20% of your image. For Instagram posts, this is even more of a no-no.
When did Facebook remove the 20% text rule?
Facebook has announced that it is releasing a new update that will put all advertisers at ease, as it will remove the ads restrictions and from the 7th of September. The platform started removing all externals and materials that get in the way of any image with over 20% text.
What is the word limit for Facebook ads?
Primary text: Up to 125 characters will appear on the ad’s preview. The rest will be seen when the viewer clicks “See More.” Headline: Up to 40 characters. Link description (for image ads): Up to 30 characters.
How can I make my Facebook ads effective?
How to Create the Perfect Facebook Ad in Minutes
- Create a simple CTA with one clear action. …
- Use an audience targeting strategy that helps you refine over time. …
- Write a clear and conversational headline. …
- Use an image that has creative tension with the headline. …
- Use the description area to remove friction for your CTA.
Can Facebook read text images?
Facebook Can Now Understand Text in Images, Advancing Image Recognition Capacity. … This is the focus of Facebook’s new Rosetta text in images detection system, which covers not just memes, but any text contained within an image posted on Facebook or Instagram.
What makes a good Facebook ad?
Facebook’s Own Ad Image Best Practices
Choose an image that is directly relevant to your product or service. Use an image that is bright and eye-catching, even when viewed at a small size. Avoid images that have many small details or text and opt for something simple instead.