The main reason why Facebook Ads do not run is if, its pending approval, the Ad is set inactive, the Ad Set is inactive or the campaign is inactive. … Sometimes, you could be violating Facebook policy and the Ad got rejected.
Why are my Facebook ads not performing?
In most cases, if your Facebook ads have low reach, it’s most likely because of one (or a combination) of these five reasons: Your ad set budget is too low. Your audience is too small. You missed the mark for your target audience.
How long does it take for a Facebook ad to start running?
Your ad will be eligible to start running after we review it against our Advertising Policies. This review process typically takes up to 24 hours, although sometimes it might take longer. If you’ve scheduled your ad to start running immediately, it starts running once it’s been reviewed.
Why my ad is active but not spending?
The first and arguably the most common reason why your ads aren’t spending their budget is due to low manual bids. … Ad Quality: a measure of the quality of an ad based on a lot of different factors, such as feedback from people viewing or hiding your ads, how they behave once they reach your website, and much more.
How do I know if my Facebook ad is running?
Go to the Page by tapping its name in your News Feed or searching for it. Tap See All below Page Transparency. Tap Go to Ad Library below Ads From This Page. You’ll see ads that the Page is currently running in your country (if any).
What do I do if my Facebook ad is not approved?
What should you do when your ad is not approved?
- Edit the ad. The first thing you want to do is go into your ads manager, find the disapproved ad, click on ‘edit’ and often Facebook will tell you why it’s been disapproved. …
- Appeal the decision. If you don’t agree with Facebook’s decision (which happens a lot!)
How do I run a successful ad on Facebook?
How to Create the Perfect Facebook Ad in Minutes
- Create a simple CTA with one clear action. …
- Use an audience targeting strategy that helps you refine over time. …
- Write a clear and conversational headline. …
- Use an image that has creative tension with the headline. …
- Use the description area to remove friction for your CTA.
How long should FB ads be?
For in-stream video ads (ads placed before or during other video content), Facebook themselves recommend a length of 5-15 seconds (though they allow you to go up to 31 seconds). For standalone ads in News Feed, Facebook also recommends creating ads that are 15 seconds or shorter.
How long does Facebook ad take to review?
Most ads are reviewed within 24 hours, although in some cases it may take longer. Keep in mind, ads may be reviewed again, including after they are live. If you want an ad to start running on a specific date or time in the future, you can schedule your ad.
Why is my ad stuck in Review?
Sometimes fixing the problem is as simple as turning it off and on again. In this case, you want to go into Facebook Ad Manager, select all the ads in your adset, and click pause. Afterwards, click them again and click resume. … You may notice some of your ads being approved while others remain stuck in pending review.
Why my ads are not running?
Additionally, there could be multiple reasons why your ads are not running even if they are approved: Check the status of your ad groups and corresponding ads — they all should be enabled. Make sure you have Keywords in your ad groups. Make sure your budget is not too low.
What is the minimum budget for Facebook ad?
At least $1 a day for ad sets charged for impressions. Ads charged for clicks, likes, video views or post-engagement need a daily minimum budget of at least $5 a day. Daily minimum budget for low-frequency events such as offer claims or app installs need to be at least $40 a day.
How do I fix my Facebook ads?
10 Ways to Fix Facebook Ads that Are Struggling to Deliver
- Your ads are overgeneralized. …
- CPM is too high for your budget. …
- Your bid is too low. …
- You haven’t chosen the right optimization goal. …
- Create click-worthy ads. …
- Don’t edit your ads too frequently. …
- Your ad set budget is too small. …
- Your Audience is Overlapping.