Why is my Facebook Ad Learning Limited?

Why is my Facebook ads learning Limited?

Generally, an ad set becomes learning limited when the ad set is limited by small audience size, low budget, low bid or cost control, high auction overlap, an infrequent optimisation event, or other issues such as running too many ads at the same time.

How do you get out of learning limited phase?

To exit the learning phase, your ad set must generate 50 result actions in ideally 7 days. This will be easier and take less time if your campaign objective is higher up the funnel, such as traffic optimizing for landing page views, compared with conversions optimizing for purchases.

How long does the Facebook learning phase last?

How long does it run for? The learning phase will commence once you have launched your Facebook ad campaign or when you have made a significant adjustment to your campaign. The learning phase will continue to run until your ad gets approximately 50 optimisation events.

Why is my ad learning Limited?

Generally, an ad set becomes Learning Limited when the ad set is limited by small audience size, low budget, low bid or cost control, high auction overlap, an infrequent optimization event, or other issues such as running too many ads at the same time.

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What is an optimization event Facebook ads?

When you select a Conversion Event to optimize for, Facebook will show your ads to people in your audience who are likely to complete that specific conversion action. … Once you’ve seasoned your pixel with thousands of conversions, Facebook does a lot of the heavy lifting for you when it comes to targeting.

How do I combine ad sets on Facebook?

How to combine ad sets

  1. Choose the ad sets you want to combine.
  2. Create a new ad set or choose an existing ad set to consolidate your other sets into. …
  3. Consolidate audience and budget from the ad sets that you want to combine into one ad set.
  4. Add your creative assets.

How do you stop learning limited?

Facebook suggests that you do some of the following to exit Learning Limited:

  1. Combine ads sets and campaigns. …
  2. Expand your audience. …
  3. Raise your budget. …
  4. Raise your bid or cost control. …
  5. Change your optimization event.

How can I speed up Facebook ads learning phase?

If your product is more of an impulse buy, use the 1-day click 1-day view conversion window to speed up your ads learning phase. Use Value Based Audiences such as a Look-A-Like Audience Based on purchase. By feeding Facebook this data, you’re helping set up your campaign for faster success.