Is there a text limit on Instagram ads?

Text limit: 2200 characters (125 is recommended)

Can you have text in Instagram ads?

Keep Your Images Clean

People love Instagram precisely because it is a visual social platform. Essentially, you should create ads that don’t look like ads. Instagram advertising is about featuring your products in a compelling way—that means not covered with text.

What are the specs for Instagram ads?

Instagram Video Ad specs:

  • Caption: up to 125 characters.
  • Media type: video.
  • Recommended video resolution: 600 x 600 pixels (square) or 600 x 315 pixels (landscape)
  • Aspect Ratio: 1:1 (square) or 1.9:1 (landscape)
  • Minimum resolution: 600 x 600 pixels.
  • Maximum resolution: 1080 x 1080 pixels.
  • Minimum length: 3 seconds.

How long can IG ads be?

Instagram now allows 60 second video ads, but you still only get 15 seconds. Instagram has begun rolling out an update for its ads that increases the duration of videos that can be recorded. Previously limited to up to 30 seconds, the photo-sharing service has doubled the time to a full minute — 60 seconds.

How do you increase caption limit on Instagram?

When it comes to your Instagram bio, there’s no trick within the app to increase your character limit. However, you can tell your followers to read more about you by placing a link in your bio that directs users to an external site or page that has more information about you or your business.

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Is there a 20% text rule for Instagram ads?

Facebook has discreetly removed the rule that limited text space on ad images to only 20 per cent. … “To create a better experience for viewers and advertisers, ads that appear on Facebook, Instagram, and the Audience Network are screened based on the amount of image text used in your ad,” read the earlier Facebook rule.

Is it good to include text on social media ads?

Instagram and Facebook Ads With Text on Images Perform Better! Our hypothesis was correct in this experiment. On both Instagram and Facebook, our ads with text overlaid on the images had more clicks and lower CPC. … So, you should add text to your images ads on Facebook and Instagram.

What size should Instagram ads be?

Instagram Newsfeed Ads

Landscape image ad sizes should be 1200 x 628 pixels, and have an aspect ratio of 1.9:1. Square images should have a 1:1 ratio, and use 1080 x 1080 pixels. Vertical image ad sizes should be 600 x 750 pixels, with an aspect ratio of 4:5.

What is a 4 5 ratio?

An aspect ratio describes the ratio between the its width and its height. Aspect ratios are often represented as two numbers separated by a colon, e.g. 4:5. … So, for example, an aspect ratio written as 4:5 has a value of 4/5 = 0.8.

What aspect ratio is Instagram?

The ideal ratio and resolution for Instagram posts

Type of Post Ideal Aspect Ratio Best Resolution
Regular photos & videos 1:1 1080 x 1080 pixels
Landscape photos & videos 1.91:1 1080 x 608 px
Portrait photos & videos 4:5 1080 x 1350 px
Instagram Stories 9:16 1080 x 1920 px
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Can Instagram story ads be longer than 15 seconds?

The maximum length of each post in a Story ad remains the same. Videos can be up to 15 seconds long, and photos can stay on screen for up to five seconds. And people will still be able to swipe past the ad to skip it, no matter whether they’re viewing the first post or the last.

Can Instagram stories ads be longer than 15 seconds?

Instagram Stories can display up to 15 seconds of video. If you use photos, each will display for 5 seconds. Instagram does allow you to add what seems to be an unlimited number of Stories of any type to your account. Instagram Story Ads can be up to 120 seconds.